Identify new pricing strategies and a pricing presentation that helps bring sellers' expectations closer to the reality of today's market, resulting in better positioned homes, faster sales at better prices and sellers who feel informed and empowered. Create clients for life by being honest and factual about today's market! Identify the realities of the current market and analyze the market through the buyer's eyes using the Shopping Cart Theory© of positioning homes. Explain the Comparative Market Analysis (CMA) in a new, visual, relevant and simplified format that makes sense to today's sellers.