Metaphorically Speaking – To Sell, Persuade, and Explain
Session #: 218-072 Presenter(s): Mary Ann Bush Session Length: 1 hr. 00 min. Program: 2008 REALTORS® Conference Date: November 7-10, 2008
Examine the use of metaphors as an effective presentation method to communicate and the process to explain, simplify, and reinforce points. Identify the four steps in evaluating the use of metaphors in presentations and list 20 metaphors to use in explaining difficult situations, urgency, patience, and differences in performance.