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Metaphorically Speaking – To Sell, Persuade, and Explain

Session #: 218-072
Presenter(s): Mary Ann Bush
Session Length: 1 hr. 00 min.
Program: 2008 REALTORS® Conference
Date: November 7-10, 2008

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Examine the use of metaphors as an effective presentation method to communicate and the process to explain, simplify, and reinforce points. Identify the four steps in evaluating the use of metaphors in presentations and list 20 metaphors to use in explaining difficult situations, urgency, patience, and differences in performance.



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