Determine ways to improve profitability and sell your way out of this market by understanding why we should identify candidates with core sets of sales skills necessary to be successful. The agent workforce should be measured and accountable as a sales force; identify how to create a competitive advantage through your people. Increase the performance level of your agents through use of assessment to pick the right people for the right positions; understand how to establish a competitive edge through the companies' number one asset, human capital.