After 20 years in media relations, Peter L. Mosca has a thing or two to say about Weathering the Storm of negative media coverage, and the challenges faced by AEs working with volunteer leaders. Are you prepared? Do you know how the media operate? Can you frame your messages? Peter's workshop will offer you the techniques, skills, and general working knowledge necessary to communicate your association's vision to the real estate consumer. This interactive session will be fun, informative, and give you proven steps to take home and put into action.