Empowering agents for profitability and to meet the demands of the new generation e-consumer is the speaker's goal. He demonstrates how personal progress within the business model needs to be consistent with the agent's personal mission statement, goals and time management system. He shows how to use tools and templates to assess cost effectiveness and enhance profitability. He explains how to build a marketing system that will promote repeat and referral business in a client relationship environment. Use these tools to enhance your business!