The organizations that provide exceptional customer service are the ones that will gain the competitive edge. Capturing the heart and soul of your constituents and being more vigilant about exceeding expectations is the path to excellence. Understand what exceptional customer service means in today's world. Benchmark your association against others known for extraordinary service, and take away more than 20 tactics and strategies that you can implement today. Develop a renewed passion for customer service by taking steps to make your association and its relationship with stakeholders extraordinary.