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Customer Retention: Maximizing Assets as a Competitive Advantage

Session #: 219-092
Presenter(s): Peter Mosca and Panel
Session Length: 1 hr. 30 min.
Program: 2009 REALTORS® Conference
Date: November 13-16, 2009

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Playback session - audio sample

Explore ways to hold on to your valuable customer base, win repeat business and maximize assets. Discover inexpensive, easy-to-implement communication tools and strategies which contribute to improved retention performance. Develop a structured process for creating strategies, plans, and operational tactics to retain and win-back profitable customers. Translate proven statistical models, research and surveys into profitable customer retention strategies.



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