Playback session - audio sample

The 7 steps being presented include how to develop a marketing plan and budget for each group of prospects in order to better manage and adjust as the year progresses. Identify key sources of market data, including NAR research, state and local government associations and others in order to better know your market. Evaluate your current situation and establish achievable goals. Develop prospect groups along with marketing plans and budgets for each group. Content is developed primarily from the buyer representative perspective; however it is valuable for all agents interested in taking a fresh look at their 2010 action plan.