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Brokerage Management


Generational Marketing and Negotiating

Session #: 219-022
Presenter(s): Carmen Multhauf and Panel
Session Length: 2 hr. 00 min.
Program: 2009 REALTORS® Conference
Date: November 13-16, 2009

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Playback session - audio sample

You will benefit from the panel's decades of experience as you review the skill sets needed to work with buyers and sellers of multiple generations. Identify and understand generational traits that impact housing choices, financial products, communication methods, negotiating strategies, and investment decisions. Determine how generational differences affect trends in brokerage practices and technological advancements.



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