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Luxury Agents Reveal Surviving and Thriving Secrets

Session #: 219-018
Presenter(s): Laurie Moore-Moore and Panel
Session Length: 1 hr. 30 min.
Program: 2009 REALTORS® Conference
Date: November 13-16, 2009

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Playback session - audio sample

Terminology matters, especially with the luxury/high-end owner! One example to consider, instead of a listing presentation set up a marketing consultation appointment which immediately differentiates you in the seller's mind from someone who lists the property to someone who markets the property. A panel of successful agents share specific ideas for getting luxury listings priced right and tips for developing effective electronic and print property marketing plans. You may discover that many of the panel's tips are applicable to properties at all price levels, not just the luxury level!



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